Lucille London (‘we’ or ‘us’ or ‘our’) gather and process your personal information in accordance with this privacy notice and ongoing compliance with the relevant National and European data protection Regulation and laws, namely the Data Protection Act 2018 and the GDPR, effective as of 25th May 2018. This notice provides you with the necessary information regarding your rights and our obligations, and explains how, why and when we process your personal data.
Lucille London act as the data controller when processing your data.
Information and Data That We Collect
Lucille London processes your personal information to meet our legal, statutory and contractual obligations and to provide you with our products and services. We will never collect any unnecessary personal data from you and do not process your information in any way, other than as specified in this notice.
When you register for our services, you may provide us with:
Your personal details including your billing and postal address, email address, phone numbers, date of birth and title.
Your account login details such as username and password that you have chosen
When you shop with us online or browse our websites, we may collect:
Information about your online purchases E.g. what you have bought, when and where you bought it and the method it was paid with
Information about your online browsing behaviour on our websites including when you click on one of our adverts or those shown on other organisations’ websites
Information surrounded the devices you use to access our website and services including IP address, the make, model and operating system, browser type and mobile device identifiers
When you use a Lucille London gift card or voucher, we may collect:
Transaction information including whether the purchase was made in store or online, personal details including your billing and postal address, email address, phone numbers and title.
When you contact us or we contact you with promotions, competitions or reviews about our services, we may collect:
Personal data you have provided when you have contacted us about our services E.g. name, username and contact details. This can come via phone, email, post or correspondence through social media
Details of the emails and other digital communications we send to you that you open, including any links in them that you click on
Your feedback on our services to customer services or our boutique representatives
Other sources of personal data:
We may use personal data from other sources such as online media channels including websites, social media sites and our retail partners. This personal data helps us to:
Improve and measure the effectiveness of our marketing communications
Review and improve the accuracy of the data we hold
We collect information in the below ways:
Newsletter sign up
Livechat, Whatsapp and Hero queries
Catalogue request online form
Contact us online form
Chain letters request online form
Competition entry forms
Customer service emails and calls
How We Use Your Personal Data
Lucille London takes your privacy very seriously and will never disclose, share or sell your data without your consent, unless required to do so by law. We only retain your data for as long as is necessary and for the purpose(s) specified in this notice. Where you have consented to us providing you with promotional offers and marketing, you are free to withdraw this consent at any time. The purposes and reasons for processing your personal data are detailed below: -
We use personal data to make our services available to you:
Manage the accounts you hold with us
Process your orders and refunds. Why do we process your personal data in this way? We need to process your data so we are able to manage your customer accounts, provide you with the services and goods you want to buy and help you with any orders and refunds you may ask for.
Manage and improve our day-to day operations
To help develop and improve our services, stores, product range, information technology systems, know-how and the way we communicate with you. Why do we process your personal data in this way? We use your personal data to carry out internal research and development as well as market research, and to improve our product range, services, stores and information technology systems (including security). This allows us to serve you better as a customer.
To detect and prevent fraud or other crime. Why do we process your personal data in this way? It is crucial for us to monitor how our services are used to detect and prevent fraud, misuse of services and crime. This helps us to ensure you can safely use our services.
Personalise your experience with Lucille London. We use your online browsing behaviour, online and in store purchases to help us better understand you as a customer and to provide you with personalised offers and services. Why do we process your personal data in this way? Looking over your purchases and browsing behaviour allows us to personalise our services and offers to you, thus further meeting your needs as a customer.
Contact and interact with you. Contact you about our products and services either by phone, email, post or by responding to social media posts directed at us. Why do we process your personal data in this way? In order to serve you better as a customer we use your data to provide assistance in response to your communications or to provide further clarification surrounding your orders and queries.
Manage competitions you take part in as well as to manage promotions. Why do we process your personal data in this way? We need to process this data so we can manage the competitions and promotions you choose to enter.
Invite you to partake in customer reviews, surveys and other market research activities to further improve your customer experience. Why do we process your personal data in this way? We carry out market research to improve our products and services. However, if we contact you about this, you do not have to take part in the activities. If you tell us that you do not want us to contact you for market research, we will respect this choice. This will not affect your ability to use our services.
Claims. In order to resolve disputes or legal claims involving you or us. Why do we process your personal data in this way? If you have any accident or there is an incident in our stores, this could include medical reports.
To further help us to better understand you as a customer and to be able to provide you with services and marketing communications, including online advertising that are relevant to your interests we also combine personal data we collect when you make purchases in store with personal data collected from our websites and other sources.
In relation to the points mentioned in the section above (“how and why we use your personal data”), our legal basis for processing your personal data is:
Make our Services available to you
Contractual Necessity – at the time we collect it:
Purchase & transaction data;
We will not be able to provide you with your products or services if you do not provide us with this data.
Legitimate Interests - following fulfilment of your order for the other personal data in that section.
Manage and improve our day-to-day operation
Personalise your Lucille London experience
Contact and interact with you
Bringing or Defending Legal Claims
Our Legitimate interests in using your personal data
Where we have mentioned above our use of your personal data is based on our “legitimate interests”, they are:
To service your needs, including delivering our services and products
To promote and market our services and products
To service your account, manage complaints and resolve disputes
To understand our customers including their patterns and behaviours including likes and dislikes
To protect and support our shareholders, customers, colleagues and business
To prevent and detect anti-social behaviour, fraud and other crime
To test and develop new products and services as well as improve existing ones
Sharing and Disclosing Your Personal Information
We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice or where there is a legal requirement. Lucille London uses third-parties to provide the below services and business functions; however, all processors acting on our behalf only process your data in accordance with instructions from us and comply fully with this privacy notice, the data protection laws and any other appropriate confidentiality and security measures.
Adyen are our online payment gateway who perform our security checks and act as a processor on our behalf. The only information we provide them with is your name, address and order details to meet business and legal requirements.
For more information about Adyen, please read their Privacy Notice at:
Couriers and Delivery Providers
We have a number of couriers and delivery providers that act on our behalf delivering your order from our door to yours. These include: Hermes, DHL, FedEx, UPS, and Royal Mail. The only information we provide them with is your name, phone number and delivery address, as well as the details surrounding your order.
For more information on each individual courier, please refer to their Privacy Notices.
Google Analytics tracks customer behaviour and is used in order to help us personalise our services and marketing to our customers.
For more information surrounding Google, please read their Privacy Notice at
Sharing personal data with other organisations
We may share your personal data with other organisations in the following circumstances:
If the law or a public authority says we must share the personal data or for the administration of justice
If we need to share personal data in order to establish, exercise or defend our legal rights (this includes providing personal data to others for the purposes of preventing fraud)
Where we restructure, sell or transfer our business (or part of it). For example, in connection with a merger or takeover.
Lucille London takes your privacy seriously and takes every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place, including: -
Physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal data.
We protect the security of your information while it is being transmitted by encrypting it.
We use computer safeguards such as firewalls and data encryption to keep this data safe.
We only authorise access to employees and trusted partners who need it to carry out their responsibilities.
We regularly monitor our systems for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.
We will ask for proof of identity before we share your personal data with you.
Transfers Outside the EU
The personal data that we collect from you may be transferred to and stored at a destination outside the EEA (European Economic Area). It may also be processed by companies operating outside the EEA who work for us or one of our service providers. If we do this, we ensure that your privacy rights are respected in line with this policy.
Consequences of Not Providing Your Data
You are not obligated to provide your personal information to Lucille London however, as this information is required for us to provide you with our services, deliver your products and legitimate interests, we will not be able to offer our services without it.
As noted in the ‘How We Use Your Personal Data’ section of this notice, we occasionally process your personal information under the legitimate interests’ legal basis. Where this is the case, we have carried out a thorough Legitimate Interests’ Assessment (LIA) to ensure that we have weighed your interests and any risk posed to you against our own interests; ensuring that they are proportionate and appropriate.
Lucille London will occasionally send you products, services and promotions by email or post that have been identified as being beneficial to our customers and in our interests. Such information will be relevant to you as a customer and is non-intrusive and you will always have the option to opt-out/unsubscribe at any time.
If you would prefer not to receive above-mentioned marketing and offers, please contact us directly or by unsubscribing from our newsletters.
How Long We Keep Your Data For
Lucille London only ever retains personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations. We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years after which time it will be destroyed.
Where you have consented to us using your details for direct marketing, we will keep such data until you notify us otherwise and/or withdraw your consent.
Occasionally, Lucille London would like to contact you with products, services and promotions that we provide. If you consent to us using your contact details for this purpose, you have the right to modify or withdraw your consent at any time by using the opt-out/unsubscribe options or by contacting Lucille London directly via phone or in writing.
We also like to hear your views to help us to improve our Services, so we may contact you for market research purposes. You always have the choice about whether to take part in our market research.
Cookies are widely used in order to make websites work, or to work more efficiently, and our site relies on cookies to optimise user experience and for features and services to function properly.
Most web browsers allow some control to restrict or block cookies through the browser settings, however if you disable cookies you may find this affects your ability to use certain parts of our website or services.
What cookies do we use?
- CART: The association with your shopping cart.
- CURRENCY: Your preferred currency.
- CUSTOMER: An encrypted version of your customer ID with the store.
- CUSTOMER_AUTH: An indicator if you are currently logged into the store.
- EXTERNAL_NO_CACHE: A flag, which indicates whether caching is disabled or not.
- FRONTEND: Your session ID on the server.
- GUEST_VIEW: Allows guests to edit their orders.
- LAST_CATEGORY: The last category you visited.
- LAST_PRODUCT: The most recent product you have viewed.
- NO_CACHE: Indicates whether it is allowed to use cache.
- STF: Information on products emailed to friends.
- VIEWED_PRODUCT_IDs: The products that you have recently viewed.
- WISHLIST: An encrypted list of products added to your wishlist.
- WISHLIST_CNT: The number of items in your wishlist.
For more information about cookies visit .
Your choices when it comes to Cookies
You can use your browser settings to reject or accept new cookies and to replace /delete existing cookies. You can also set your browser to notify you each time new cookies are placed on your computer or other device. You can find more detailed information about how you can manage cookies through your browser's help function. You can disable cookies using this tool:
If you choose to disable some or all Cookies, you may not be able to make full use of our website. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use any of our products and services that require you to sign in.
You have the right to access any personal information that Lucille London processes about you and to request information about:
❏ What personal data we hold about you
❏ The purposes of the processing
❏ The categories of personal data concerned
❏ The recipients to whom the personal data has/will be disclosed
❏ How long we intend to store your personal data for
❏ If we did not collect the data directly from you, information about the source
If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to do so as quickly as possible; unless there is a valid reason for not doing so, at which point you will be notified.
You also have the right to request erasure of your personal data or to restrict processing (where applicable) in accordance with the data protection laws; as well as to object to any direct marketing from us. Where applicable, you have the right to data portability of your information and the right to be informed about any automated decision-making we may use.
If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the request; this is to ensure that your data is protected and kept secure.
How to contact us
If you have any questions about how we collect, store and use your personal data please contact us at